Tuesday, 20 Oct 2020

Apparis Turns to the Home for Growth Opportunity

The brand has developed a following for its cruelty-free outerwear. The Apparis outerwear line is currently available in over 500 stores in the U.S. and in 20 countries. It recently expanded to include vegan leather, vegan knitwear, and accessories.

The premise behind the new home line began with one faux fur blanket that consistently sold out, prompting the brand to add more items that would appeal to its its clientele who were spending a lot more time at home.

Home items retail from $24 to $250, and are manufactured in China. The brand’s signature Pluche faux fur is predominantly featured in the collection.

Prices range from $24 for faux fur socks, $98 to $115 for slippers and up to $250 for faux fur blended blankets.

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Apparis was co-founded in 2016 by French duo Amelie Brick and Lauren Nouchi. Brick had been a business manager for Louis Vuitton and Nouchi, a former Saint Laurent merchandiser. In August, Apparis closed on $3 million in seed round funding, led by Third Kind Venture Capital, as reported.

The brand said this seed round included a major investment from Exor Seeds,  a venture fund affiliated with the Agnelli family,  one of the founders of the Fiat motor company. Several angel investors also participated in the round, including model and entrepreneur Karlie Kloss, Italian director  and photographer Francesco Carrozzini and Cam Newton, the New England Patriots quarterback and “fervent” vegan, as reported.

At the time, Apparis said the investment would support its plans to expand its product offerings, to establish a strong digital direct to consumer strategy and to aggressively continue to grow the business in the U.S. and abroad.

 

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